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Can you recall a time where you heard a speech that really caught your attention? If you analyse the speech, chances are high that on top of engaging content, the speaker has also used certain phrases or words to continue to retain your attention.
These are rhetorical devices - language techniques to make your speech or message more emotionally impactful, persuasive or memorable.
Common examples include metaphor, parallelism, repetition, and hyperbole. For devices only used in writing, those are called literary devices.
We'll introduce a few below and challenge you to use them in your next speech or presentation!
Anaphora
Anaphora
Definition: Repetition of a word or phrase at the beginning of successive clauses.
Why it matters:
It builds rhythm and emotional momentum. The message grows stronger with each repetition.
Example:
We choose clarity. We choose courage. We choose to lead.
Your Challenge:
Repeat one opening phrase three times. Listen to the energy shift.
Chiasmus
Chiasmus
Definition: Where words, grammatical constructions, or concepts are repeated in reverse order, but with no repetition of word.
Why it matters:
Chiasmus is a clever way to focus attention and break up complex concepts.
Example:
"Who dotes, yet doubts; suspects, yet strongly loves." (William Shakespeare; similar concepts highlighted in the same colour)
Your Challenge:
Create a chiasmus describing your organization or club. Make people take a second look.
Antimetabole
Antimetabole
Definition: The repetition of words in successive clauses, but in transposed order. Relative of "chiasmus".
Why it matters:
Its rhythmical nature highlights contrast, and makes your message memorable.
Example:
"Ask not what your country can do for you; ask what you can do for your country." (John F. Kennedy)
Your Challenge:
Flip a phrase or question and watch people sit up and take notice.
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